Our Story — Fashion That Blooms, Straight from the Heart of Melbourne

Hi! I’m Ellie – together with my mum Margot, I’m the proud founder of Aurellie-Melbourne, an online boutique filled with vibrant fashion for women in the prime of their lives.

Our story begins in a flower shop. Literally. For years, my mum created beautiful bouquets – full of colour, fragrance and joy. I grew up surrounded by blooms and learned from an early age what it means to share beauty. While my sister Luna now runs the flower shop, my mum and I followed our shared passion for fashion.

That’s how Aurellie-Melbourne was born – a place where our love for style and positivity comes together. We believe clothing is more than something you wear. It’s a way to shine from within.

Our collection is thoughtfully designed for women who are confident, stylish, and value both quality and colour. Expect flattering cuts, soft fabrics and pieces that feel as good as they look – made to last.

At Aurellie-Melbourne, you’ll find timeless beauty. Clothing you can feel good in, every moment of the day. Whether you’re browsing our webshop with a cup of tea or looking for something special – you’re always welcome with us.

With love,
Ellie & Margot
Proud founders of Aurellie-Melbourne
Inspired by flowers. Made to help you bloom.